Supremely Creamy
QNY responded by creating packaging that highlighted the freshness of the product and its supreme texture. The team used light colors, complementing them with an elegant maroon frame that pops right out the shelf. We adorned it with a luxurious golden stamp, to truly emphasize the superior taste and quality of Alouette cheese. The delicious cheese photos are enhanced by rich, luscious red-hued grapes and figs.
Copywriting
The use of copy text was also highly selective and focused, only using highly evocative, textured callouts and lexicon like "soft ripened," "deliciously creamy," and "aromatic flavor with rich tones."
The End Product
The result is a pack that perfectly espouses the traditional quality Alouette is known for, with a gorgeous, yet fresh and friendly look.
