Since the cookie brand is known for their rich European heritage, QNY sought to think outside the box for a design that resonated with the American consumer. QNY Creative worked to clearly communicate Bahlsen’s brand message of being together for the holidays and introduced illustrations to the outer label depicting family winter outdoor activities with the center message  “Always Sweeter Together”  with a close-up of the chocolate covered Libnitz biscuits, to show its shape and texture. QNY and Bahlsen believe their holiday packaging will relate to American shoppers and families celebrating the holidays once the holiday season begins.