Agency

We founded QNY with the purpose of bringing together two groups of people who share a love for storytelling: creative design and creative strategy.

QNY is an integrated creative agency, specializing in brand development and packaging innovation for luxury, retail and lifestyle brands.

We partner with clients to drive their business goals with creative, media planning & distribution, influencer marketing and everything in between.

Founded in 2008.

Design

Our clients approach us for our modern, desirable aesthetic, applied to brand identities, packaging, environments, advertising, uniforms or atmosphere. We aim to make brands covetable through refined ideas based on a firm understanding of our clients’ business objectives. All QNY campaigns are informed by deep brand strategy and insight, and produced by our teams to ensure the resulting images and messages have cut-through and impact in a crowded and competitive client market.

Branding

Through detailed creative and strategic leadership, QNY helps clients realize their brand identity and marketing roadmap. An innate understanding of brand design, married with relevant expertise in market environments, current trends and the retail industry, ensures client branding and strategy projects are consistently distinct and commercially impactful.

Content Strategy

We are content creators and viral video makers with a passion for all things social.

QNY’s story telling content strategies consider all available communication touchpoints – from social language and sales support, to website, in-store and beyond – to create an inspiring yet sensible framework for powerful storytelling that drives brand understanding and conversions.

Social & Influencer Marketing

Communications that create essential connections between brands and consumers using both paid and unpaid channels, and encourages consumers to share brand messages to generate word of mouth. 

Our team builds and executes campaign strategies where influencers produce and share branded assets, passing equity from their passionate, opt-in audiences to our clients.

Supporting multiple industries & disciplines, the diversity of our influencers, micro and macro, allow us to work with industries including beauty, fashion, food, travel and more.

Trade Marketing

QNY Creative strategies effectively blend creative-thinking with trade marketing mechanisms to strengthen both the knowledge and engagement of your brand’s portfolio within specific trade channels. 

Our sales approach adapts learning-techniques in order to engage and enhance the learning curve of your brand’s sales arguments. Articulating and visualizing intangible objectives and brand messages using a signature Trade Tool-kit.

Advertising

Built to drive desire and demand across multiple channels, QNY’s advertising campaigns combine creative sensibility, trends, and visual impact across a wide spectrum of clients. Whether print, television, digital or integrated, all campaigns draw upon QNY’s modern aesthetic – and are attuned to the visual and written client brand values and aesthetics.

Strategy

Based on years of experience working with premium brands across various sectors and geographies, QNY’s approach to strategy employs our uniquely informed global perspective to define, position and communicate clearly our clients’ businesses and their ambitions.

Business Evolution

Using retail industry knowledge and expertise, QNY regularly assists clients on business evolution and start up advisory projects. These projects range extensively, from analyzing and interpreting market opportunities; global market expansions from Europe to North America; or advising on strategies and tactics. QNY identifies the opportunity from a commercial level and then provides guidance towards realizing the client’s strategic ambitions.

Naming

Finding the right name for your brand can often be more difficult than it seems. We understand that the perfect name isn’t just easy to remember, it also has a relevance to the brand, is flexible to design concepts, and speaks to the consumer about who you are. Your name is everywhere: your website, your collateral, even your front door. It’s crucial to think deeply about the brand and its roots and the consumer you want to reach. From hotels and restaurants to digital services and products, QNY will work to craft a name you will be proud to call your own.