Our Response

QNY responded by creating collateral that would simultaneously celebrate the cultural legacy of Antica Pesa while also transporting it into the 21st century. The new logo takes the quintessentially roman laurel wreath, a symbol of victory and prestige, and pairs it with a high-end metallic bronze. This combination revives the brand identity and heightens its sumptuous feel.

The Result

The resulting product is a beautiful blend of history and modernity that artfully expresses the traditional Italian identity of the restaurant, while also communicating an emphasis on the global expansion of the brand in its Asian location.