QNY's Touch

QNY responded by updating the brand aesthetic and breathing life into the visual style through the use of modern sans serif fonts and updated logo design. The new packaging incorporated the color coded style of the cracker lines, while also reflecting a twenty-first century sensibility.

The Result

The result has been a tremendous success across the market, reawakening consumer interest in the brand and driving tastemakers to pick up the product--now revamped with a completely new look, but the same satisfying, legendary taste.