Urbani Truffles stands as a paragon of luxury in the culinary world, renowned for bringing the sumptuous taste of truffles from the woodlands of Italy to dining tables across the globe. With a heritage that stretches back to 1852, Urbani has been synonymous with quality and tradition, supplying an array of truffle products that are both exquisite and authentic.
In a bold move to capture the hearts and palates of American consumers, Urbani asked QNY Creative to redesign their ‘Thrills’ product line, a collection of 8 ready-to-eat sauces made with chef-quality ingredients. The objective was to encapsulate the essence of Urbani's rich history while resonating with the contemporary aesthetics and practicalities desired by today's market.