Alexis Bittar Campaign
The Company
Alexis Bittar is the eponymous name of the jewelry brand founded by 2010 CFDA Accessory Designer of the Year, Alexis Bittar. The designer bought his first block of Lucite in 1990 and holed up in his apartment figuring out how to hand carve it into the jewelry vision he had. Now over 25 years later, that original vision of hand-crafted jewelry is a core pillar of the brand and is reinforced by our company factory in Industry City, Brooklyn.
After successfully over-delivering on our Fall 2017 campaign, QNY Creative was asked to create an influencer campaign to once again support the brand's new collection. This time, we were tasked with finding 15 influencers to style and create content for the 2017 Holiday collection. Some of these influencers would be contracted to continue promoting the brand for Spring 2018, and Mother's Day 2018.
Industry
Jewelry
Location
United States
Campaign Dates
December 1st 2017-January 1st 2018
About the Campaign
We chose 15 incredible influencers to support the Holiday collection for a 25 day stretch, between December 1st-December 25th, 2017, just in time for the holiday shopping rush. In a continuation from the Fall 2017 campaign, our influencers ranged in reach from 18,000 followers to 2.1 million followers. We did not pick influencers solely based on reach. We actually opted for a mix of influencers who fit the brand’s identity, and had all-star natural engagement . All of our influencers were hand-selected by our social media team and vetted by Alexis Bittar. Each of the 15 participants created multiple unique posts for Instagram to be re-posted on Alexis Bittar’s page and raise overall awareness for the brand and the new jewelry line. All influencers created beautiful, editorial-quality content for the brand.The Content
Our influencers generated over 100 unique contents for Instagram alone and over 150 posts in total across social media platforms. We exceeded our total promised impressions by over 6.5 Million. At QNY Creative, our social media team prides itself in over-delivering and executing to perfection.
