Bauli began as a small bakery shop in Verona, Italy, in 1922. Today, the Bauli family takes pride in creating authentic Italian products based on traditional methods of making Panettone and Pandoro. Today, Bauli has sales in more than 70 countries on five continents, five production facilities, 31 manufacturing lines, and 27 distribution centers and is a beloved brand for both holidays and year-round pastry lovers.
Our mission is to create awareness of this heritage brand among a US audience. Creating an awareness campaign used to increase brand awareness and product education.
Managing audience acquisition planning, advertising, and engagement strategies, we used creative visual elements coupled with a friendly, approachable tone of voice, asking the audience to ask questions to establish a natural two way dialog with the brand.