In a bold move to capture the hearts and palates of American consumers, Urbani asked QNY Creative to redesign their ‘Thrills’ product line, a collection of 8 ready-to-eat sauces made with chef-quality ingredients. The objective was to encapsulate the essence of Urbani's rich history while resonating with the contemporary aesthetics and practicalities desired by today's market.

The redesign of the Urbani Thrills cans is a testament to the brand's commitment to elegance and quality. The new packaging reflects a harmonious blend of tradition and modernity. Each can is wrapped in a distinctive color, signifying the unique flavor combinations within – the classic black for the 'Black Truffles & Mushrooms Sauce' and a vibrant red for the 'Tomatoes & Truffle Sauce.' The cans are adorned with high-definition images of the natural ingredients, emphasizing Urbani's dedication to authenticity and the use of the best ingredients.

The Urbani logo and founding date are prominently featured, acting as a seal of legacy and trust. Moreover, the use of a clean, sans-serif typeface and strategic placement of visual elements makes the cans stand out on the shelves and in the minds of consumers. The new Thrills packaging aims to enrich the customer experience and lead to a significant boost in sales and market presence in the U.S.