Italy goes Stateside

There is nothing more traditionally Italian than Italian Cherry Tomatoes, but when Saclà wanted to bring their premium sauce products to the US they asked us to provide a design that would make this authentic product feel familiar to the American consumer. 

A New Face on the Shelf

To break through the premium sauce category, overloaded with portraits of traditional Italian chefs, we used an image of Saclà’s young heiress, Chiara Ercole. This point rounded out our goal, to make the product feel familiar to any American, particularly young moms, and bring homegrown Italian flavors to any table. 

 

Saclà U.S. Packaging
Saclà U.S. Packaging
Saclà U.S. Packaging
Saclà U.S. Packaging
Saclà U.S. Packaging