Moxy Miami South Beach is an unforgettable experience in Miami. Serena, their open-air rooftop bar and restaurant embodies the atmosphere of Oaxaca and Mexico City while offering a modern take on traditional Latin and Mexican cuisine.

The ambiance and branding are inspired by the work of Luis Barragán, one of the most representative architects of Mexico, characterized by using color as the main element in his spaces. Serena’s garden-like outdoor dining area is a vibrant mosaic of pink, orange, coral, and blue, limewashed for added depth and warmth and offset by terracotta and white stone floors in an ombré pattern.

The branding has an array of bright colors, ranging from pink to orange to blue, contrasting with a neutral beige. The logo was created by hand with a brush, emulating architect Luis Barragán’s own handwriting, adding a personal touch to the brand.