Schär Revamps

QNY has developed a new creative strategy and iconic packaging design for Dr. Schar, Europe’s favorite in gluten-free, as part of a global packaging relaunch of their brand. We provided a strategic brand direction and unique vision along Dr. Schar and Bontà d’Italia lines for a global unification of all the product on three different marketplace: Europe to UK to USA.

QNY wins Gold Award on Creativity Print & Packaging Design Awards for Schär: Gluten Free for All.

Since 1970 Creativity International Design Awards has been in the business of awarding great graphic design from both well established and up-and-coming graphic designers.

Our design underlines the storytelling of the brand, adding emotion, a home-made atmosphere and an artisan look-and-feel behind both products and brand, giving “core contemporary modern look” on packagings along with eight new products, bringing a foody style aiming to capture consumers attention and moving away from its previous clinical look.

Global Brand

The rebrand helps to unify the Schär portfolio of products on two continents comprised from breakfast bars, fruit bars, cookies, biscuits, crackers, mixes, panini and ready made pasta meals.