A Little Goes A Long Way
Focusing on the hashtag #Usealittlegivealot, the crux of the campaign was recipe creation. QNY's social team activated a wide-ranging network of affiliated influences and curated an exclusive recipe menu that would highlight and emphasize only the best of what could be created with Reese, Hellamann's and Knorr products. The result was a tantalizing selection that captivated users from across the screen.
From Just A Little, Lots of Outstanding Results
On top of being a true visual stunner, the campaign was a record-breaking performer for QNY's social media metrics, reaching sky-high results for both Facebook and Instagram.
- 16,776,952 Impressions
- 15,845,187 Engagements
- 10,459,148 Users Reached
- 67% Engagement Rate
And all for a CPM of $0.65 less than a single dollar.
The Right Place at the Right Time
We chose to focus the campaign on our users' favorite channels. We decided to go to them, rather than wait for them to find us, capitalizing on Facebook feeds, Instagram Stories and viral video, and Email newsletter campaigns. We ran this special campaign during Thanksgiving, making it easier than ever to draw attention by offering jaw-dropping content.
