Max Mara is a legacy fashion brand with international acclaim and decades of industry experience. Over the years, Max Mara has evolved into a collection of influential brands featuring Weekend Max Mara, Sportmax, Marina Rinaldi, Max&Co, and Max Mara The Cube, each with its own unique brand aesthetic and voice.

Max Mara connected with QNY Creative in search of an external team to create, oversee and maintain the rollout of creative content across many different brands and mediums. These projects include seasonal advertising campaigns, email marketing and event promotion, video production and animation, printed collateral, internal corporate communications, social media marketing and content creation.

The result has been an increased frequency of promotional content, along with an expanded variety of creative projects for the Max Mara brand collection to utilize throughout their progression from season to season.