Magic Hour Surf Club,
The Perfect Retro Destination for Drinking with Friends.

The Magic Hour Rooftop seamlessly blends wild cowboy motifs with the breeziness of a Californian beach, creating the ultimate summer hangout.
Overlooking the iconic New York skyline, this vibrant pop-up immerses visitors in a sea of sunflowers and pastel hues, offering a serene escape from the hustle and bustle of city life.

In collaboration with TAO Group and DESIGN HOUSE DECOR, QNY Creative has designed Magic Hour’s newest summer experience. This collaboration brings together the expertise of industry leaders to craft a space that is both visually stunning and atmospherically captivating. To enhance the theme, we also designed vibrant graphics for surfboards, table tops, and signage, ensuring that every detail reflects the perfect blend of cowboy charm and beachside relaxation. Each element invites guests to immerse themselves in a unique summer adventure.
The concept focused on a summer experience that expertly merges the rustic charm of cowboys with the relaxed vibe of the beach. Through the use of sinuous shapes and catchy phrases, the Magic Hour Rooftop’s unique and inviting atmosphere perfectly encapsulates both themes. The result is a distinctive and memorable environment where visitors can unwind, party, and soak in the essence of summer.
From cowboy-inspired decor and beachy seating arrangements to vibrant floral installations and Instagram-worthy photo spots, every detail is designed to transport guests to a whimsical summer paradise.

The thoughtful layout ensures that each corner of the rooftop offers a unique visual treat, inviting guests to explore and discover new delights. Whether lounging in a carousel or mingling in the open-air bar area, the design of the Magic Hour Rooftop envelops visitors in an enchanting atmosphere that feels both trendy and unique.