The annual Hamptons Fashion Week was a great opportunity for customers to sip refreshing drinks from Belvoir Farms while discovering new fashionable trends.
On August 6th, 2022, QNY organized and set up the stand for Belvoir Farms at the annual Hamptons Fashion Week. The event, packed with fashionable moments, was a great opportunity for customers to sip Belvoir Elderflower & Rose Lemonade while discovering new fashion trends. The common sentiment was extremely positive, with description of the drinks such as 'extremely refreshing.'
In order to match the Belvoir Elderflower & Rose Lemonade drinks aesthetic, we setup a floral wall and a panel showcasing the product to the side. It was fundamental for us to call out the 'Crafted By Nature' logo to indicate Belvoir's commitment to only select simple ingredients such as natural fruits, hand-picked flowers, fresh juices, and spices.
Throughout the entire Fashion Week, we supported Belvoir by creating a digital presence by running Geo targeted Ads. Designed to reach the right target audience interested in fashion and cocktails, these Geo Ads increased awareness within the area of the Hamptons, in which the event took place.
Not only did the GEO Advertisement located as many people as possible, it also highlighted Belvoir's products, gaining new customers through a social & digital presence.
The results were a total of 29,445 impressions, with 2,247 actions and total reach of 21,275.