Frequently Asked Questions

How QNY works, and the brands we take on. If your question isn’t here, reach out.
What kind of brands does QNY Creative work with?

QNY partners with brands that want more than an agency. QNY partners with growth stage consumer brands doing $5M to $500M in revenue, from launch to mid-market retail. If you've outgrown your current team, are facing internal capacity issues, or need senior operators who understand both performance and brand, you're in the right place.

Do I need to hire QNY for every channel?

No. You can engage QNY for a single service like paid media, social, RMN, influencer, or creative. That said, our model is designed so every service reinforces the others. Creative informs media. Retail data informs strategy. Social informs content. Brands that run multiple services with us tend to see stronger compounding results.

What services does QNY offer?

QNY offers brand strategy, creative development, packaging, content production, social media, influencer marketing, media buying, retail and marketplace marketing, experiential, and launch strategy. We plan and activate across TV, CTV, out-of-home, digital, social, retail, and live brand experiences. We help brands build the idea, shape the story, and bring it to market.

What makes QNY different from a traditional agency?

We do not separate brand from growth. Or creative from performance. QNY was built as an omnichannel agency, which means we connect positioning, design, content, media, social, influencer, retail, and commerce into one operating model. The result is work that is sharper creatively and stronger commercially.

How does QNY approach omnichannel growth?

QNY was built to operate across channels, not in silos. We connect strategy, creative, media, social, retail, marketplace, and commerce into one integrated model that helps brands grow with more consistency and more efficiency. We are also a strategic partner to the brand, constantly evaluating new growth opportunities, thinking through service expansions, and stepping in where internal teams need extra support or specialized expertise.

Does QNY only work with large brands?

No. QNY works with both emerging and established brands. The fit is less about size and more about ambition, pace, and readiness to invest in integrated marketing that can actually move the business.

How do you measure success?

QNY measures success against the actual business objective, not vanity metrics. Depending on the engagement, that can mean attributed sales, new-to-brand acquisition, retail lift, conversion efficiency, media performance, engagement quality, or long-term customer value. We believe reporting should tell you what is moving and what needs to change.

Can QNY support retail and marketplace growth too?

Yes. QNY supports growth across retail, marketplace, and direct-to-consumer. That includes RMN strategy, retailer-specific campaigns, Amazon and marketplace support, omnichannel media planning, and creative built to convert closer to the point of purchase.

What does your social media offering include?

QNY builds social systems, not just posts. That includes channel strategy, content calendars, creative development, community management, comment strategy, paid amplification, influencer integration, creator partnerships, and platform-native storytelling designed to keep brands relevant and active in today's culture.

What is RMN and how does QNY use it?

RMN stands for Retail Media Network. That includes platforms like Amazon, Walmart Connect, Instacart, Criteo, Albertsons Media Collective, Kroger Precision Marketing, Catalina, and loyalty platforms like iBotta and Fetch. QNY uses RMN to help brands increase visibility, drive attributable sales, improve new-to-brand penetration, and connect upper-funnel media to lower-funnel retail performance.

What does the process look like when working with QNY?

QNY typically starts with a discovery and strategy phase to understand the brand, business goals, audience, channel mix, and commercial opportunities. From there, we build the strategic roadmap, creative system, and activation plan, then move into execution. The process is collaborative, fast-moving, and built to keep momentum high.

Is QNY a creative agency or a performance agency?

Both. That is the point. QNY builds the brand and the growth engine around it. We believe the best work happens when strategy is clear, creative is strong, and execution is accountable.

How is Creative involved?

Creative is not a separate workstream at QNY. It runs through every channel we manage, from brand and packaging to paid media, social, RMN, influencer, and retail. That is what makes the system stronger and the work more effective.

How do you establish KPIs?

QNY builds KPIs around what is realistically achievable and commercially meaningful. We align goals to the business, the channel mix, and the growth stage of the brand, then report against the numbers that actually matter.