First Blush
In anticipation of a retail launch with Nordstrom, Neiman Marcus,and Bergdorf Goodman, Jamie O’Banion took the opportunity to unify her two HSN performance skincare success-stories: Beauty Bioscience and the award-winning GloPRO tool. As the founder of both skincare companies, she asked QNY Creative to redesign both lines and bring them together under one brand, BeautyBio.
Beauty + Science
The 30+ SKU skincare line was designed with Science and Beauty in mind. The sleek grid design, specially designed molecule and GloPRO microneedling pattern, and hints of silver foil allude to the premium quality and scientific DNA of the brand.Transitioning to retail
Part of this design challenge was transitioning the brand from an HSN-exclusive product, which is often assisted by elaborate sets and brand representatives, to something that could speak for itself on a retail shelf and convey a clear message of performance beauty that is “ backed by science”.
