#LifeIsSplendid

Variety is the very fruit of life that gives it all its flavor

In the crowded shelf-stable juice category, it can be difficult to stand out. Splendid Blend approached us to redesign their health-conscious juice blends in a way that visualized the variety and exciting flavors. We wanted to embrace the challenge and make it the unique focal point on the shelf. The unexpected flavor blend inspired its bold packaging.  

The challenge was to create a vivid visual representation of  ‘unexpected flavor combinations.’  To bring the idea of juice and tea blends more bold and adventurous into the brand imagery. The structure of the illustrations combines all of the drinks ingredients and juxtaposes them in a bold vibrant way that accompanies the flavor. This allows the product to visually distance itself from its competitors, and capture the eyes of consumers.