Anna Urban from our Brand Stetegy team really got to the heart of what Sel:Ph is about – it's a brand that's as lively and colorful as the people it's for. We aimed to capture that spirit of youth and innovation, making every piece of packaging a part of Sel:Ph’s exciting journey in skincare. Working alongside Fusion Packaging, we rolled out products like the First Base pH Balanced Moisturizer and a range of microboosters, each interchangeable with the user in mind. From the playful foam pump of the Major Clean Cleanser to the practicality of the UV Veil SPF 50 Sunscreen, our designs were all about making skincare personal, accessible and innovative.