A New American Campaign

De Cecco approached QNY Creative to design and implement their first-ever digital advertising campaign in the United States. One of the leading authentic Italian pasta brands, we based the campaign around two market segment: Italian pasta enthusiasts, and busy parents.

Targeted Display Themes

De Cecco solves both of these segment’s needs by providing high-quality authentic pasta, and a quick kid-friendly dinner solution. Our campaign included a theme for each segment, bringing them to a specially-designed landing page where the user could click to purchase product directly from their preferred online grocer.

De Cecco Digital