A Brand for Every Man
Simple and straightforward was at the center of our brand concept. We brought this into our copywriting, app design and user interactivity, and packaging design. The app includes a quick quiz to assess the user’s needs and formulates a specific combination of products to combat hair loss. Every step of this design, from app screens to Minoxidil bottle packaging, incorporated the Clubroom Man’s witty personality without losing sight that this is a sensitive subject and a real issue for many men. The user-friendly app and honest packaging helps us connect with any user, no matter their age or hair loss concerns.
