Alexis Bittar Campaign
The Company
Alexis Bittar is the eponymous name of the jewelry brand founded by 2010 CFDA Accessory Designer of the Year, Alexis Bittar. The designer bought his first block of Lucite in 1990 and holed up in his apartment figuring out how to hand carve it into the jewelry vision he had. Now over 25 years later, that original vision of hand-crafted jewelry is a core pillar of the brand and is reinforced by our company factory in Industry City, Brooklyn.
QNY Creative was asked to create an influencer campaign to support the brand's Fall 2017 launch of their Punk Royale collection. True to the brand's style, the collection is avant garde and represents self-expression and empowerment.
Industry
Jewelry
Location
United States
Campaign Dates
September 15th-October 15th
About the Campaign
We chose 20 incredible influencers to support the Punk Royale collection for a full month, between September 15th and October 15th. Our influencers ranged in reach from 18,000 followers to 2.1 million followers. All of our influencers were hand-selected by our social media team and vetted by Alexis Bittar. Each of the 20 participants created multiple unique posts for Instagram to be re-posted on Alexis Bittar’s page and raise overall awareness for the brand and the new jewelry line. All influencers created beautiful, editorial-quality content for the brand.The Content
Our influencers generated over 110 unique contents for Instagram alone and over 150 posts in total across social media platforms. We exceeded our total promised impressions by over 5 Million. At QNY Creative, our social media team prides itself in over-delivering and executing to perfection.
