For Sammontana’s Movie Night, QNY Creative turned a film screening into an evening guests could step inside. We wrapped a cinema lounge in the brand’s signature blue and built every detail around it, from the cushions on the seats to the gelato in their hands.

The experience

Guests sank into red velvet seats dressed with custom Sammontana pillows and blankets, each carrying the brand mark. A hand-drawn townscape glowed on the main screen while a central island showed off the product range. The room read as one brand world before the film even started.

Through the night, guests sampled gelato and branded popcorn, grazed a spread of bites, and posed at photo moments set against Sammontana’s patterned backdrops. The cups in their hands matched the artwork behind them, and the evening felt less like a screening than a few hours spent inside the brand.

Services

Experiential Design  /  Creative Direction  /  Environmental Design  /  Event Production  /  Brand Activation  /  Set & Prop Design