Goal

Establish Filippo Berio’s national presence at Walmart by driving awareness and trial of the full product lineup, making “available at Walmart” clear across creator-led, social-first content, retail media, and savings-driven conversion.

Challenge

Filippo Berio needed to introduce its full lineup at Walmart nationwide while maintaining its premium quality perception. The campaign had to make availability unmistakable, drive shopper trial online and in-store, and show how Filippo Berio fits into everyday cooking and seasonal recipe moments.

Perk

Creators were partnered to showcase Filippo Berio through Walmart shelf discovery, basket builds, simple recipe inspiration, and seasonal cooking moments across Instagram, Facebook, TikTok, and paid amplification.

Results