Goal

Build brand awareness in growth markets by driving awareness of featured Filippo Berio SKUs at Costco Northeast and strengthening brand perception around uncompromising quality and everyday versatility across key cooking occasions.

Challenge

Filippo Berio needed to stand out in a competitive olive oil category while making Costco Northeast availability clear to shoppers. The campaign had to connect premium quality, bulk value, and everyday cooking versatility in a way that felt relevant to Costco stock-up behavior.

Perk

Creators were partnered to showcase Filippo Berio through authentic Costco stock-up trips, in-aisle discovery, cart-to-pantry moments, and everyday cooking inspiration featuring the Costco Northeast SKUs.

Results